E-commerce has forced brick-and-mortar stores to adapt to changing consumer preferences.
Since online shopping is king when it comes to convenience, physical stores must adapt by stepping up the in-store shopping experience.
To remain relevant, the customer experience must be firing on all sensory cylinders- smell, sight, taste, touch, and sound.
The question brands must be asking is no longer “should I play music in my store?” But “What music will elevate the shopping experience for my customers?”
Here are a few key points to remember:
Establish Your Brand’s Identity Through Music
Customers already have an expectation of your brand, even before they step into your stores. Make sure the music you choose matches what they have in mind.
Aside from aligning with your brand image, your music should also establish a specific mood you want your customer’s to be in (e.g. energized, relaxed, sophisticated, edgy)
Get inspiration from our sample playlists here.
Create a Unified Customer Experience
Your branding is likely on point across your website, social media pages, and e-commerce platforms.
The look and feel of each of your stores is most likely the same as well.
But nothing ruins your effort towards consistency than random playlists that your staff play in each of your stores.
Make sure the customer shopping experience is consistent across all touch points.
Use Music to enhance Customer Engagement
Lastly, your music playlist does not need to be passive background sound. Crafted in the right way, it can actively help your brand achieve sales and marketing goals.
Learn more about how you can do this in our other blog post: https://www.maricoadvertising.com/post/hit-the-right-note-with-the-perfect-in-store-playlist
Centralized music playlists are more than just background noise; they are a vital component of your brand identity and customer experience.
By implementing them, you not only unify your brand's presence across various locations but also create an inviting and memorable atmosphere for your customers.
Get started on your own branded playlist today!