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Writer's pictureMarico Advertising

Perfect timing: The best times to play your in-store radio ads

Ever wonder why some ads stick in your mind while others fade into the background? It’s not just about the message or the creativity—it’s also about when those ads are played.


Timing is everything when it comes to audio advertisements.

 

In this blog post, we’ll explore 3 key concepts to keep in mind when choosing the best time to play your in-store audio ads to ensure they are heard and remembered by your customers.


Know your foot-traffic


The easiest way to get the most exposure out of your in-store advertisements is to play them during high foot-traffic times of the day.


This will be different for each establishment, so being familiar with your stores' busiest hours is essential to getting your message heard.

 

Increasing the frequency of your in-store messages is crucial during these times.


Know your customers' mind state



Another crucial aspect of getting your advertisements heard and remembered is to know your customers’ mind state at different times of the day.

 

Are my customers more attentive to messages in the morning compared to the evening?

 

Do they want to be informed about my products in the afternoon or would they rather relax to some background music instead?

 

Are they in a different mind state on a weekday compared to a weekend?

 

These are questions that help you understand the customer experience at different times of the day and will better inform the timing of your advertisements.


Play your advertisements after less engaging content



Once you have figured out:

  1. When you have the most listeners in store

  2. When they are most receptive to your message


The last step is to make sure your in-store advertisements get noticed.


One of the easiest ways to do this is to schedule having them play after less engaging content.


Try playing your ads after a more mellow and unfamiliar song rather than an upbeat chart-topper.


This ensures that the advertisement stands out, grabs your customer's attention, and gets heard.


Conclusion


Effective audio advertising is not just about what you say but also when you say it.


By strategically scheduling your audio ads you can maximize customer attention and drive higher engagement and response rates.


Remember, a well-timed ad can turn passive listeners into active customers.


Ready to optimize your audio ad strategy? Shoot us an email at ntcastro@maricoadvertising.com

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