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The pandemic has had a lasting effect on consumer behavior. As we wind down the year, retailers should prepare for new trends and the opportunities that come with it. Here are the top 3 retail trends we see for 2023 and how in-store radio can address them.
Omnichannel Marketing
Customers interact with multiple touch points along the buyer’s journey- both offline and online. Retailers that design a seamless buying experience increase the probability of converting visitors into sales.
How in-store radio solves this
Use your in-store radio to maintain consistent messaging from online to offline channels. Repeat messages your customers see online while they shop in-store. You can also inform them about the multiple ways they can reach you- whether through social media, your website, or other channels.
Gen Z & Millennials- The Digitally Conscious Customers
Gen Z & Millennials are quickly becoming a large percentage of retailers’ customer base. These new generation of shoppers tend to support brands that share their personal values- notably climate change, racial equality, and affordable education.
How in-store radio solves this
Highlight your company’s CSR initiatives through your in-store radio content. Let customers know about the different causes you support while they are in-store.
Hybrid experiences for retail
E-commerce is quickly becoming a preferred channel for customer purchases. This puts pressure on physical locations to maintain relevance in the buyer's journey. Retailers are quickly investing in transforming their physical spaces into "experience centers" to generate word-of-mouth marketing and design a one-of-a-kind experience.
How in-store radio solves this
Our new “online jukebox” feature allows customers to interact with your store playlist by choosing what music they would want to hear while they shop. This innovation allows customers to turn a normal shopping experience into a fun and enjoyable one that they are sure to share with friends and family.
These are just some of the many trends retailers are facing in the coming year. Marketers must continuously adapt to these changes to maintain a competitive edge in 2023.