Transform Your Store with Music This Mother’s Day

Mother’s Day holds a special place in the hearts of Filipinos, as mothers are honored as the core of the family.

It’s more than just a holiday—it’s a heartfelt celebration of love and gratitude.

For retailers and business owners like you, this is the perfect opportunity to drive sales and create a customer experience that feels just as special as the occasion through in-store radio marketing.

Crafting the Perfect Mother’s Day Playlist

An effective Mother’s Day playlist should be carefully curated to evoke the right emotions.

A study by Garlin and Owen (2006), published in the Journal of Business Research, found that music’s tempo, genre, and volume can significantly influence customer emotions, time spent in-store, and spending—making background music a powerful marketing tool.

When designing a Mother’s Day playlist, think soft acoustic melodies, soulful classics, and songs that celebrate love and family.

The goal is to create a calm, heartwarming environment where customers feel relaxed, valued, and inspired.

Tips for Building a Great In-Store Playlist

• Match the Mood: Choose songs that create a cozy, nostalgic, and heartfelt vibe. Avoid tracks that are overly energetic or lyrically unrelated to the holiday.

  
  

• Keep It Fresh: Even if you repeat themes, rotate your playlist throughout the day to avoid repetition fatigue for both staff and customers.

  
  

• Mind the Volume: Ensure the music is loud enough to be heard but never overpowering. It should enhance and not distract the shopping experience.

  
  

The Emotional Connection

Mother’s Day is all about emotion, and music is one of the most effective ways to trigger emotional responses. The right song at the right time can remind someone of their own mother, stir a fond memory, or simply enhance the joy of finding the perfect gift. This emotional resonance makes your store not just a place to shop—but a place to feel.

Make Mother’s Day Memorable with In-Store Radio Ads

A simple Mother’s Day greeting for your customers through in-store radio ads can leave a lasting impression, creating a warm, personal connection and making them feel truly valued during their shopping experience.

According to a recent study by NielsenIQ in 2025, 56% of U.S. consumers said they’d be willing to spend more on items that would make a moment or day extra special and enjoyable. This presents the perfect opportunity to craft an unforgettable in-store experience this Mother’s Day.

Whether through a thoughtfully curated playlist or a simple greeting, you can enhance the atmosphere and make your customers feel even more connected to the occasion.

Integrating promotions and announcements is also a highly effective marketing strategy. By strategically timing announcements throughout the store, retailers can highlight exclusive Mother’s Day sales, special discounts, and limited-time offers, all while maintaining a warm, heartfelt tone that resonates with customers.

This Mother’s Day, say more with sound. Marico Advertising delivers in-store radio ads that connect and convert.