Before & After: How In-Store Radio Transforms Your Space

Emmanuel Rivera
Jul 25
2 min read

Ever walked into a store and felt... nothing?

No vibe, no mood, no reason to stay longer than you have to. That’s what shopping without in-store radio sounds like. Now, imagine stepping into a store that feels alive — where the music matches the brand, the atmosphere feels curated, and even the promos feel less “sales-y” and more like a conversation. That’s the power of in-store radio marketing.

Here’s a look at the before and after when a retail space goes from silence (or worse—random playlists) to a full branded audio experience.

Before In-Store Radio

Disjointed atmosphere
Employees might play their own music—or worse, a random playlist that doesn’t match the brand. One minute it's heavy metal, next it's bubblegum pop.
Missed sales opportunities
No one’s promoting your sales, upsells, or bundles while customers are in decision mode.
Inconsistent experience
Customers get a different vibe each visit, depending on who’s in charge of the speaker.
Dead air = dead energy
Silence (or awkward background noise) can make the space feel cold, rushed, or impersonal.

After In-Store Radio Marketing

Branded vibe, all the time
Curated playlists designed to reflect your brand tone—whether that’s luxury, youthful, minimalist, or high-energy.
Built-in promotions
Seamless voiceovers or jingles that remind customers about current deals, loyalty programs, or new arrivals.
Increased dwell time
People stay longer in spaces that feel good. More time in-store = more chances to convert.
Better employee morale
Staff appreciate a consistent soundtrack that motivates and keeps the energy up.
Sonic branding
Your sound becomes part of your identity, just like your logo or color palette.

Real Impact

According to research conducted by IAB Canada in collaboration with Leger, 97% of Canadians shop in-store monthly and 84% weekly. The study also showed that 57% of shoppers are greatly influenced by audio ads, with 58% making a purchase and 60% considering buying the product later.

In-store audio reaches shoppers at the decisive moment—right when they’re ready to buy, making each message highly effective. It shapes consumer behavior, enhancing brand recall and influencing purchase choices. Whether for endemic or non-endemic brands, in-store audio drives full-funnel impact by sparking impulse buys, guiding decisions at the shelf, and elevating brand visibility.

Thinking About Trying It?

If your store still runs on silence, random playlists, or awkward FM radio ads, now’s the time to take control of your sound. With a branded in-store radio, you don’t just fill the silence—you create an experience.

Let Marico Advertising take your store from silent and stale to sounding like success.