Are your customers buying on the spot?

When you want your stores to sell more, you need to understand how consumers make purchase decisions.

In a 2014 Mass Merchant Shopper Engagement Study conducted by Point of Purchase Advertising International (POPAI), consumption habits and behavior inside the stores are analyzed through a core methodology of pre- and post-shop interviews as well as a display audit. The results are astonishing and affects how you want to view your in-store marketing strategy.