_edited.png){kind=small}
In-store music is a powerful tool for shaping the customer experience, but when mismanaged, it can lead to dissatisfaction among both shoppers and staff.
Let's explore real-world examples where companies faced challenges with implementing their in-store music.
Case Study 1: Marks & Spencer's repetitive playlist draws complaints from anti-noise group
Marks & Spencer decided to eliminate in-store music across 300 branches after receiving complaints from both customers and staff about their repetitive playlists.
In a statement, the anti-noise group, Pipedown, said:
"Millions of customers will be delighted by this news. So will thousands, probably tens of thousands, of people working in M&S who have had to tolerate non-stop music not of their choice all day for years.”
Case Study 2: Co-op supermarket faces employee dissatisfaction in playing royalty free music
The Co-operative supermarket chain in the UK faced staff dissatisfaction due to the exclusive use of music from unsigned artists in their stores.
Employees found the playlists unappealing, with some taking to social media to express their frustration.
"Think I need to invest in a pair of earplugs for my next shift, co-op radio is sooo bad!" Laura Polley posted on the Co-operative employees' Facebook page.
"Even customers were commenting on it, I'd rather not listen to anything it's actually soul destroying."
The company said they had played unsigned artists as a way to promote local talent and denied it was a money-saving exercise.
Case Study 3: Customer Complaint Over Explicit In-Store Music
A customer visiting a well-known retail store with her young children was alarmed to hear music playing with explicit lyrics, including profanity and references to sexual assault and violence towards women.
Despite bringing this to the attention of the staff, the issue persisted during subsequent visits, leading to further complaints.
Experience the Marico Difference
In-store music should enhance the shopping experience, not detract from it.
Marico Advertising specializes in creating customized audio solutions that align with your brand and resonate with both customers and staff.
Here are the ways we address common pitfalls in implementing strategic music management:
Repetitive playlists
Diverse Playlist Curation
We create varied and dynamic playlists tailored to your brand identity and customer demographics, reducing repetition and enhancing the shopping experience.
Regular Updates
Our team ensures that the music selection is frequently refreshed to prevent monotony and keep the in-store atmosphere engaging.
Unimpressive Royalty Free Music
Employee And Customer Feedback Integration
We involve staff and customers in the music selection process, ensuring the playlists are enjoyable for both employees and customers.
Growing Library of Royalty Free Music
Our library of royalty free music is regularly updated and maintained to ensure we have a wide variety of music that fits any brand and that customers and staff enjoy.
Explicit Content getting through the playlist
Strict screening protocols
We involve our expert staff in the music selection process, ensuring the playlists are void of any explicit content such as inappropriate lyrics and themes
Substitution with “clean” version
Whenever available, we make sure to include the “clean” version of the hit songs that customers love.
Elevate your in-store experience with Marico Advertising.
Contact us today to discover how we can transform your retail environment into a harmonious and inviting space for everyone.
Sources:
Comentários