How brands can create their own audio production company

If you've ever had to produce your brand’s jingle or promote a major campaign in-store then you probably had to work with an agency to do so.

The bill for that must have amounted to hundreds of thousands (or even millions) in marketing spend. This is why most brands tend to use digital marketing as their primary source of advertising for its cost efficiency.

With the advent of AI, high costs for producing quality audio advertisements is no longer an issue.

In this guide, we’ll cover how to write effective advertisements and use AI tools to produce them, so that you can have your own in-house audio production company.

Writing Effective Advertisements

Before we get into the magic of AI voice over, it’s important to know how to create compelling messages for your customers.

Here’s a breakdown of how to craft effective ad copy based on the level of customer awareness from the book Breakthrough Advertising by Eugene M. Schwartz

1. Most Aware These customers already know your product and what it does. They just need a nudge to make the purchase. For these customers, no gimmicks are required. Your ad should primarily state the product name and a bargain price. Example: "Revere Zomar Lens, Electric Eye Camera – Formerly $149.50, Now Only $119.95."
   

2. Aware of the Product, But Not Convinced For this group, they are aware of your product but aren't fully convinced of its value or performance. To get them to consider your product, the headline should highlight one of the following: - Sharpen the image of how your product satisfies their desire. - Introduce new proof of your product’s superiority. - Distinguish it from competitors. Examples: "At 60 miles an hour, the loudest noise in a Rolls Royce is the electric clock." "9 out of 10 screen stars use Lux Toilet Soap for their priceless smooth skin."
   

3. Introducing New Products Most of your advertising would probably fall in this category. Customers know what they want but aren't aware your product can fulfill their needs. The objective of your copy is to name your customer’s desire or its solution in the headline, prove it can be accomplished, and show that your product makes it possible. Examples: "Light a Lucky, and you’ll never miss sweets that make you fat." "Dr Kaufmann Sulfur Soap- stops that maddening itch."
   

4. Opening up an Unaware Market This is probably the most difficult group to convince. Customers are unaware of their need or desire. The main objective of you ad should be to educate your audience about the problem and its solution without directly selling the product. Do Not Mention: Price, product name, or product performance. Instead, provide valuable information that leads to the realization of the need for your product.
   

Bringing Your Script to Life with AI Voice Over Tools

Once your compelling advertisements are written, the next step is to bring them to life using AI voice over tools. Here’s some of our favorite tools:

For Voice Over

ElevenLabs: offers state-of-the-art AI speech synthesis technology, enabling users to create realistic and natural-sounding text-to-speech conversions.

LOVO: a powerful AI-driven voiceover and text-to-speech tool designed to create high-quality voiceovers for videos, advertisements, and other multimedia content.

Synthesia: an AI video generation platform that allows users to create professional-looking videos using AI avatars.

For Jingle/Music Creation

Stable Audio: leverages AI technology to produce high-quality audio tracks for various uses, including background music, podcasts, and sound effects.

Suno: make a song about anything with this versatile AI music generation tool

Beatoven.ai: AI-powered music generation tool that composes unique, royalty-free music tailored to your needs.

Conclusion

Creating an in-house audio production company is now more accessible than ever, thanks to AI technology. By following these steps, you can write compelling ads and use AI tools to produce professional-quality voice overs, giving your brand a distinct and consistent voice.

Ready to get started? Explore these AI tools and revolutionize your brand's audio content today.