Does Your In-store Radio Really Work?
After launching your in-store radio, you can’t just sit back and relax. This is just the beginning of a continuous process of refining and improving your in-store radio. The only way to effectively accomplish this is through customer feedback.
What Gets Measured Gets Improved
It's not enough to pick a music playlist, throw in some monthly ads, and let your in-store radio run on autopilot. If your goal is to increase conversion on in-store promos and brand awareness you need to measure the impact your in-store radio currently has with your customers. Through customer feedback, via in person surveys, you can do just that.