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Creating Effective Audio Advertisements

Updated: Oct 22, 2019

In order to maximize the use of in-store radio as a marketing tool, business like yours should know how to effectively get their message across to their customers.

Here are five easy ways to do it.

1. Keep it Simple

Focus your ad on one central message. A little context here and there won't hurt but try to keep your message clear and concise.

2. Reveal the value proposition early

Make sure that your claim or offer is clearly stated at the beginning of your ad. Don't wait until the end for the big reveal. Whenever possible, keep repeating your central message throughout the ad to really make it stick.

3. Synergize across your media channels

Align the creative approach used in your in-store radio advertisement with the one you're using in other media channels. This makes ad recall stronger and helps the customer associate the ad with your brand right away. One way to do it is through the use of a distinct audio branding across all your creative materials --- on TV, digital videos, and radio (in-store or mainstream). Another is by making sure that whatever is heard on your in-store radio is also supported with visuals displayed inside the store.

4. Avoid loud background music

Background music should stay true to its name and remain in the background of your in- store radio ad. Make sure it is not too loud that it overpowers the voice over and negatively affects the clarity of the message.

5. Include a call to action

It is important that after listening to your ad, the customer knows exactly what to do next. This is your chance to influence your customers' actions by instructing the listeners on the next step to take.

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