The holiday season is upon us. Here are five ways to capture the hearts (and wallets) of your customers. (Check number 5 for our special gift to you!)
Every year, the Philippines transforms into a bustling hub of holiday activity and standing out can be tough for any business. This is where smart, engaging holiday marketing strategies come into play.
In this blog post, we’ll share five effective holiday marketing tricks specifically tailored for businesses in the Philippines, where the Christmas season is not just a one-day event—it starts as early as September!
1. Start Early

In the Philippines, the “Ber” months signal the start of holiday preparations. Take advantage of this extended holiday season by launching your campaigns early.
Build excitement with teaser ads, limited-time offers, and countdowns to Christmas Day.
Filipino consumers appreciate brands that recognize and celebrate this festive culture, so make sure your business is part of the early celebrations.
2. Tap into Filipino Holiday Nostalgia

Filipinos are big on family and tradition, especially during Christmas. From Simbang Gabi to Noche Buena, nostalgia plays a big part in holiday celebrations.
Brands that incorporate elements of Filipino Christmas traditions into their marketing—such as holiday jingles, family meals, or local holiday imagery—create a strong emotional connection with their audience.
Consider using these touchpoints in your social media posts, in-store decor, or even through personalized email campaigns that highlight family gatherings or community spirit.
3. Collaborate with Local Influencers

In the Philippines, influencer marketing is a powerful tool, especially during the holidays when people look to others for gift ideas and recommendations.
Partner with local influencers who resonate with your target audience to increase your brand's visibility. Micro-influencers can be particularly effective, as their followers tend to trust their opinions more and engage at a higher rate.
4. Offer Special Holiday Promotions and Bundles

Filipinos love a good deal, and nothing beats holiday bundles or exclusive promos. Try offering limited-time discounts, buy-one-get-one deals, or holiday gift sets.
Not only does this cater to gift shoppers looking for value, but it also encourages impulse buys during the holiday rush.
Highlight these promotions through targeted ads on social media and email marketing, ensuring your audience knows about these offers before they sell out.
5. Leverage the Power of Audio Marketing

In the Philippines, malls and public places are packed during the holidays. With the right audio marketing, you can make your brand stand out in these crowded spaces.
Curate a playlist of local Christmas classics to set the mood in your store, or invest in Holiday-themed announcements that show holiday promos and products.
Want a free Christmas playlist and Holiday audio ad? Fill out this form before November 15 and get one in your inbox on us!
Conclusion: Make Your Business Shine This Holiday Season

The holiday season in the Philippines is unlike any other, and your marketing strategies should reflect that.
By starting early, tapping into holiday nostalgia, and creating memorable in-store experiences, you can capture the festive spirit and turn it into real sales.
So, are you ready to make the most out of the longest holiday season in the world? It's time to unwrap these marketing tricks and get your business noticed!
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