4 Ways In-Store Radio Can Help You Hit BER Month Targets

The BER months—September to December—mark the biggest shopping season in the Philippines. With Christmas just around the corner, shoppers are filling carts with gifts, food, and festive finds.

For businesses, this is the prime opportunity to hit (and even surpass) sales targets.

One proven way to maximize every customer visit is through in-store radio ads—short, catchy messages played right where buying decisions happen.

According to Research

A 2022 study by the University of the Philippines titled “In-Store Media: How Effective Are They? Evidence from the Philippines” examined the impact of in-store radio on shopper behavior.

Surveying 600 urban Filipino shoppers across major cities, the research used exit interviews to determine whether announcements played inside stores influenced purchasing decisions.

Here are four reasons why in-store radio is effective, along with examples of brands that are already utilizing it:

When shoppers are already inside your store, they’re in “buying mode.” Hearing a promo at the exact moment they’re browsing increases the chance they’ll add it to their basket.

In-store radio can highlight complementary items, encouraging bigger purchases. Someone buying wine might also be tempted to grab cheese, chocolates, or gift wrappers if reminded.

Limited-time offers drive fast action.

A cheerful voice announcing,

“This weekend only: 20% off Christmas lights!” pushes customers to buy now rather than later.

With so many brands competing for attention during the BER months, repetition matters. In-store radio helps ensure your promos are heard multiple times during a single shopping trip.

Achieving Targets Through In-Store Radio

This BER months, don’t just rely on shelf displays and posters. With in-store radio ads, you can talk directly to shoppers at the perfect moment—when they’re ready to buy. It’s cost-effective, impactful, and adds to the overall holiday shopping experience.

To maximize your sales this holiday season, make sure your store’s airwaves work as hard as your shelves. Partner with Marico Advertising for in-store radio solutions that drive results and help you hit your sales targets.